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Home > News > Events > Taurus 1908 becomes 'Historic Brand': the history and excellence of the Italian company in the two-wheeler world

Taurus 1908 becomes 'Historic Brand': the history and excellence of the Italian company in the two-wheeler world

A century of entrepreneurial activity has been recognised with inclusion in the Register of Historical Trademarks, an achievement that fills Taurus with pride and rewards the company's constant efforts to guarantee its customers high quality products.

Taurus 1908 has officially become a 'Historic Brand'. This prestigious award, granted only to a select group of companies, testifies to the history and contribution Taurus has made to Italian entrepreneurship.

Founded by engineers Vittorio and Umberto Fabbri, Taurus has always stood out for the quality, elegance and innovative technical features of its models. Its success was decreed in the 1940s and 1950s, a period in which Taurus established itself as a synonym for luxury and travel bicycles.

In the 1950s, the Fabbri brothers sold the company to Mr Fassi, who expanded the brand's offer by dedicating himself to the production of motorbikes and moving production to the Vanzaghello plant. 

Having played a leading role in the history of the 20th century, Taurus is renewed in 2017 while maintaining the passion and tradition that made it famous. 

Thanks to a new team, it continues to innovate in the world of two-wheelers on a daily basis, proposing new creations with a contemporary and sustainable feel, without ever forgetting its roots.

The title of 'Historic Trademark' is only granted to companies with traditional ties to the territory that have registered the trademark for at least 50 years or for which it is possible to prove the continuous use of the trademark in association with their products or services for the same period. 

Being included in the Register of Historical Trademarks of National Interest at the Italian Patent and Trademark Office is an achievement that makes Taurus proud and repays the daily commitment and dedication invested in offering its customers quality and excellence.

We can say that Taurus has contributed to making the "history" of Italian entrepreneurship, maintaining over time its original vision that has allowed the company to emerge in its sector: giving added value, quality, always guided by a strong vocation for progress and innovation. Entry in the Register of Historical Trademarks is the just reward for the company's history that began a century ago and continues to play its part, offering its customers the best experience in the world of bicycles. 

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